Greater Cleveland Partnership
GCP is the nation’s largest chamber of commerce. (Really.) Our job was to excite Clevelanders about all the great business innovation happening right in their backyard.
“Big Ideas. Bold Ventures.” was born.
We found a wealth of stories that illustrate Cleveland is anything but business as usual, from medical innovations to pizza crust inventions. (Really.)
It was big and bold, and positioned Cleveland as a place where innovation thrives. Of course, the campaign is driving millions of impressions and clicks. But more importantly, it’s changing perceptions — improving “business friendliness” by 12%.
So people view Cleveland not only for its rich history, but its vibrant economic engine, whose best days are yet to come.
